Unboxing Toy videos are exactly as they sound.

The very latest phenomenon sweeping the online toy world where children and/or adults are filmed opening toys or game boxes, narrating their every move on how that toy or game works whilst at the same time keeping their captured audience (mostly young children) so fully engaged, that they can be kept occupied watching these videos for hours at a time.

Incredibly, there are now many thousands of unboxing videos available online worldwide and with many thousands more being added to the internet each and every week. Here at Toys.com.au, we aim to provide you with an up to date catalogue of the very best and most popular unboxing videos on the market.

Unboxing videos for kids generally focus on toys, games and confectionery, including Kinder Surprise eggs, Transformers, Barbie Dolls, Lego, Lol Surprise and many more.

Often the best videos are so professionally done, with great colour and lighting, sometimes a musical background, special effects, character costumes and voiceovers that you might easily think they have been created by a major movie production or animation company. But no, most unboxing toy videos are produced and then released by parents of young children, young children themselves at times and/or by other young men and women. These entrepreneurial marketers are providing a unique service to millions of children and their parents worldwide, whilst at the same time often earning a substantial annual income from major toy retailers willing to pay them commissions in return for promotion of their branded toys, games and other products.

Please feel free to view our new, yet growing range of Toy Unboxing vidoes below and be sure to check back here often at Toys.com.au for the latest and greatest additions to this incredible toy marketing craze.